What is a Cover Letter, and How Do I Write One?

July 1, 2025
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What's a Cover Letter?

Think of a cover letter as your job application wingman. It's not just a boring formality, it’s your chance to introduce yourself with a little personality, connect your experience directly to the job, and give the hiring manager a reason to pick your resume out of the pile.

In 2025, cover letters are still very much alive, especially for roles that value communication skills, leadership, or a strategic mindset. And with the rise of AI in application screening, a sharp, tailored cover letter can be your human edge.

Why Cover Letters Still Matter

  1. They prove you follow directions. Many companies still require one, and skipping it could cost you.
  2. They add the “why” behind your resume. Your resume says what you’ve done, your cover letter says why it matters.
  3. They show your soft skills. Communication, attention to detail, and passion for the company all shine through here.
  4. They explain the gray areas. Changing industries? Took a gap year? Relocating? The cover letter is your space to explain.

How to Write a Cover Letter in 2025

Header

  • Name, phone, email, LinkedIn URL
  • Optional: City/State, portfolio link, date

Salutation

  • Address to a real person if possible. Not sure who? LinkedIn and company websites are your friend. If all else fails, "Dear Hiring Manager" is still fine.

Introduction

  • Start strong. Mention the job title, where you found it, and one compelling reason you're a fit.
  • Referred by someone? Name-drop early.

Body

  • Paragraph 1: Highlight 1-2 key achievements that align with the job.
  • Paragraph 2: Connect your experience to the company’s goals, culture, or recent wins.
  • Use short paragraphs or bullets to keep it skimmable.

Company Fit

  • Show that you've done your homework. Reference the company’s mission, recent news, or a product you admire.
  • Explain why you want to work there (not just that you do).


Conclusion

  • Reaffirm your enthusiasm and fit.
  • Mention your attached resume.
  • Include a simple CTA like, "I’d love the chance to talk more about how I can contribute to your team."

Sign-off

  • Go with "Best regards," "Sincerely," or something professional.
  • Add your name.


Pro Tips for 2025:

  1. Tailor every time – Cookie-cutter letters feel like spam. Customize your opening and examples.
  2. Keep it to one page – Think focused and impactful.
  3. Avoid AI-sounding fluff – Be human. Use your voice.
  4. Quantify where you can – “Increased sales by 30%” > “Responsible for increasing sales.”
  5. Use modern formatting – Clean design, professional fonts, and clear spacing. PDF is usually best.
  6. Use keywords wisely – Pull relevant words from the job posting to help with ATS filters.
  7. Don't recap your whole resume – Add value, don't echo.
  8. Check your tone – Friendly but professional wins. Enthusiasm is great. Desperation is not.
  9. Proof it like a boss – Typos? Red flag. Ask a friend, or read it out loud.
  10. Save smart – Use a professional file name like "FirstName_LastName_CoverLetter_Company.pdf"

At US Enhanced Personnel, we know how much the little details, like a great cover letter, can impact big outcomes. If you want one-on-one feedback or templates that actually get responses, we’ve got your back.

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